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2010 U.S. Census Survey Could
Paint New Portrait of America
WASHINGTON (By Matthew Jaffe, US
Today) November 16, 2009 In less
than six months, households across
the country will take part in a
massive nationwide survey that
occurs only once every decade. This
spring people from the Atlantic to
the Pacific will take part in the
2010 census, part of the
government's effort to paint a new
portrait of the country.
But counting every person residing
in the United States is no small
feat. And since the results can have
a drastic effect on everything from
Congressional representation to the
allocation of more than $400 billion
in federal money annually, the
process is frequently rife with
controversy. The upcoming one
appears set to be no exception.
In a variety of ways, though, the
2010 census will be different from
surveys seen in years past,
reflecting changes made by career
scientists at the Census Bureau who
have been preparing for this effort
for the last decade.
Most importantly, the new census
form is now the shortest in history.
This year's form, the Bureau boasts,
consists of just 10 questions that
can be completed in only 10 minutes.
And for the first time since 1930,
the census is using only one form,
rather than two.
Another first for the census this
year is a bilingual form that will
be sent to selected areas with high
Hispanic populations around 12
million of these forms will be sent
out in all.
A few years ago the
Census Bureau realized that a lot of
non-responses in the past could be
chalked up to the language barrier.
And for the Bureau, non-responses
can be costly: for every one percent
increase in the number of people who
mail back forms, the Bureau saves
$80 million.
However, a recent Census analysis
found that a decrease in mailed-back
forms could lie ahead the
analysis found that recent increases
in government mistrust, identity
theft, and foreclosure rates could
lead to a 3 percent drop in the
number of households that mail in
their forms without visits from
census takers.
In another attempt by the Bureau to
boost participation, this year a
replacement form will also be sent
out this year to households that do
not initially respond by mail.
The changes do not end with the
form. Around 140,000 census workers
hailing from communities
nationwide last spring used
handheld technology for the first
time in the bureau's history as they
canvassed the country to identify
each residential address, in
essence, compiling the most
comprehensive address book the
country has ever seen.
In the coming months, work will pick
up. Recruitment is now under way for
census takers the bureau will employ
during the peak workload next year.
In all, more than 1 million
employees nearly all of them
short-term and temporary will
work to gather information to make
this census possible.
Then, in January, the Bureau will
launch a communications campaign to
let people know the census is
coming. A large chunk of the $326
million outreach campaign will be
spent on media buys. Then in the
middle of March, census forms will
be sent to households.
On April 1 comes National Census
Day, the date Americans have been
told to use as a reference point for
sending back their completed forms.
People who do not return their
completed forms on time should
expect a visit from census takers
sometime in April, May, June, or
July.
After the Census Bureau has compiled
all the information, the final
report will be submitted by director
Robert Groves to Commerce Secretary
Gary Locke, who will deliver the
final census consisting of the total
national and state counts to
President Obama by Dec. 31, 2010.
In March 2011, a full year after
census forms are delivered to
households nationwide, local counts
will be finalized.
But before 2010 has even arrived,
the upcoming census has already
started to make headlines and not
necessarily for the right reasons.
Law enforcement officials are
investigating the September death of
a census worker in Kentucky. Bill
Sparkman, 51, was found hanging from
a tree with the word "fed" written
on his chest.
Although the Census Bureau is an
apolitical and nonpartisan agency,
the census is always a politically
charged issue, with controversy
swirling from all angles.
Three weeks ago a Republican senator
failed in his effort to exclude non-U.S.
citizens from the census count that
determines how Congressional
districts will be apportioned among
states.
The proposal from Sen. David Vitter,
R-La., would likely have saved
Louisiana from the loss of at least
one Congressional seat, while at the
same time causing other states such
as Texas and California to lose a
number of seats.
Last month a report from a
government watchdog found that a
flawed fingerprinting system could
have caused the bureau to employ up
to 200 workers with criminal
records. Four Republican lawmakers,
citing the Government Accountability
Office report released Oct. 7, then
wrote to Groves asking him to assure
Americans that no criminals would be
knocking on people's doors next
year.
But the Census Bureau does use a
number of security checks as they go
through the process of hiring over
one million people. For instance,
FBI background checks are conducted
on potential employees with offenses
involving violence, identity theft,
and voter fraud leading to automatic
disqualification.
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